Nigeria and West Africa: practical guides

Written for two audiences: companies entering the Nigerian market, and Nigerian business developers who get paid to open doors for them. No invented figures, no filler.

• How to find a distributor in Nigeria

  Nigeria rewards preparation and punishes assumptions. Here is how distributors are actually found and checked.Learn more

• Entering the Nigerian market: a practical guide

  Nigeria is not one market and not one decision. The sequence you choose decides whether you spend wisely or expensively.Learn more

• Nigeria import documentation: what to prepare before the first shipment

  Shipments rarely stall because of the goods. They stall because of the file behind them.Learn more

• Lagos or Abuja: where should you start in Nigeria?

  The two cities are not two addresses. They are two different commercial logics.Learn more

• How to verify a Nigerian supplier before you pay

  A supplier who cannot be visited is not a supplier you can rely on.Learn more

• Selling to Nigerian retailers: how modern trade actually works

  Getting on the shelf is a project. Staying there is a different business.Learn more

• Nigerian customs clearing: what actually slows shipments down

  Almost everything that delays a shipment at a Nigerian port was decided before it left yours.Learn more

• Doing business in Nigeria as a foreign company

  You can go a long way in Nigeria without a local entity — until you cannot. Knowing where that line sits saves money.Learn more

• How to become a business developer in Nigeria

  You are not being paid for your contacts. You are being paid for what you can find out on the ground.Learn more

• How to earn as a commission sales agent in Nigeria

  The commission is not the problem. The definition of the commission is.Learn more

• B2B prospecting in Nigeria: what actually works

  In Nigeria, the channel is not email. It is a person standing in a doorway.Learn more

• How to represent a foreign brand in Nigeria

  Representing a brand is a real business — provided you define the mandate before you start selling.Learn more

• Finding clients for a foreign supplier in Nigeria

  A supplier abroad plus access to Nigerian buyers is a business. Here is how to turn it into one.Learn more

• Distributor agreement in Nigeria: the clauses to lock down

  Most distribution disputes in Nigeria were settled the day the contract was signed. By omission.Learn more

• How to enter West Africa from Nigeria

  Being the biggest market in the region does not make expansion easy. It makes it familiar — which is different.Learn more